Watch the full video here
CLIENT
Kittie Yiyi, Gentle Monster
ROLE
Creative Direction, Photography, Videography, Video Editing
ABOUT
From galaxies to the pearly seas, she has arrived in Gentle Monster. This project was done part of Gentle Monster's Influencer Campaign for the 2025 Gentle Monster Jewellery Collection.
CREDITS
Photographer
Lobach (@bylobach)
Lobach (@bylobach)
Assisted by
Sara Kong (@sarakzl_)
Sara Kong (@sarakzl_)
GENTLE HIGH SCHOOL 2024
CLIENT
Kittie Yiyi, Gentle Monster
ROLE
Photography
ABOUT
Sometimes a softie but mostly a baddie, arriving school in Gentle Monster. This project was done part of Gentle Monster's Influencer Campaign for the 2024 Gentle High School Collection.
CREDITS
Photographer
Lobach (@bylobach)
Lobach (@bylobach)
Assisted by
Carl (@cousinc4rl)
Carl (@cousinc4rl)
Hair & Make Up by
Annie Chew (@annie_chewww)
Annie Chew (@annie_chewww)
GENTLE JELLY COLLECTION 2023
CLIENT
Kittie Yiyi, Gentle Monster
ROLE
Photography
ABOUT
The Gentle Jelly Monster arrives! This project was done part of Gentle Monster's Influencer Campaign for the 2023 Gentle Jelly Collection.
CREDITS
Photographer
Lobach (@bylobach)
Lobach (@bylobach)
Assisted by
Carl (@cousinc4rl)
Carl (@cousinc4rl)
Hair & Make Up by
Kittie (@kittieyiyi)
Kittie (@kittieyiyi)
